The LiptakĂłwka Project is the quintessence of our philosophy. It shows how a local brand can become a global player thanks to synergy with AI. Our goal was not just to translate the website, but to create 25 separate digital "broadcasts" that were fully adapted to the specifics of local markets.
Our Methodology: Synergy in Practice
Instead of creating one multilingual website, we made the bold decision to build a network of 25 separate portals. Each of them was integrated with the local market and its culture. This was only possible through close collaboration with AI.
25 Languages, 25 Broadcasts
AI helped in creating content in 25 languages, but we went a step further. We generated not only translations but also content that reflected local customs, idioms, and the way customers think. We changed the tone of communication, adapted photos, and presentations to resonate with a specific target group, from Slovakia to Japan.
25 Domains, 25 Hostings
This is a strategic decision that distinguishes our approach. Instead of hosting all versions on one domain, each of the 25 websites received its own national domain (e.g., `.sk`, `.de`, `.it`) and was placed on a hosting server in that country. Thanks to this, we significantly increased **local SEO positioning**, which is crucial in today's internet. Users from a given country see the website as "their own," which builds trust and shortens loading time.
Innovation: AI-Controlled Presentation
Each of the websites was equipped with an interactive presentation that is "AI-controlled." The artificial intelligence analyzes user behavior in real-time and dynamically adjusts the content of the presentation. If a user spends more time looking at photos, the AI will automatically show more visual content. This creates a personalized experience that engages and guides the customer through the process of getting to know the offer, as if they had a private guide at their disposal.
Justification: Why It Works?
In today's internet era, users expect personalized and authentic experiences. A single, global website, even if translated, cannot provide this. The human-AI synergy allows for scaling this personalization to an unprecedented degree, which was previously the domain of only the largest corporations. By using AI, we can act like a global giant, but with the authenticity and local touch of a small company.